New York Times Best-Selling Author
Award-Winning Brand Specialist. I’ve spent my life perfecting the branding formula any business can use to stand-out from everyone else in their market—whatever their category.
My clients have generated over $1 Billion in new Brand value with this proven formula.
My award-winning books include “The Micro-Script Rules” and “Why Johnny Can’t Brand,” both of which are considered marketing classics, taught by experts around the world.